Wednesday, May 15, 2013

Google search "squeeze the brain" 500 million a day

Google search "squeeze the brain" 500 million a day
Example screenshots of Google Search

CALIFORNIA - Every his month, the Google has been processing 100 billion query and display the result with microsecond speed. However, the search engine giant is apparently must think harder to be able to display the results accordance with the keywords searched.

Because, every day there are approximately 15 percent or 500 million user queries have never been seen or known by the company that has been established for nearly 15 years. "We must solve this problem," said a Google Search primary designer, John Wiley in an interview with Bloomberg TV.

In the process of searching keywords entered into the search engine and not been known before, Google must crawl 20 billion sites a day. Graphs of knowledge is the most important part from the Google search to give the answer or results.

Therefore, this is a great database to understand the connections between entities (units that form) as topics, people, and events like neurons in the human brain. According to the calculation of Google, Knowledge Graph itself has more of 570 million entities and 18 billion facts about the connection between each from them.

In addition, the Knowledge Graph integeral is part of Google Search to can parse the meaning of the new demand and able to give more precise results than traditional search. For example, the user enters the keyword "best place to see the king", then the Knowledge Graph will incorporate all known information about the various types of kings.

Although so, this great search engine, Google keep recognizes that the actual knowledge of the Knowledge Graph is still far smaller compared with the human brain who have 100 billion neurons and 100 trillion synapses.

"Knowledge Graph has a better coverage regarding the people, places, objects and events. Will but, we still do not know much about many other things. We just amounts to one percent only, "said technical director Knowledge Graph, John Giannandrea.

So the expected number of user requests as much as 15 percent per his day addressed to the Google, but he only has a solution Knowledge Graph amounting one percent to cover. Thus, his party felt Google still has "homework" that must be done and completed soon.

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