 |
Cross-platform chat applications like WhatsApp, no doubt erode charm of SMS. According to recent reports, for the first time that the data-based messaging services it beat SMS.
Informa said, nearly 19 billion messages sent through chat applications in 2012, whereas the 17.9 billion messages sent through SMS.
This shift is certainly significant impact to the operator, where the SMS to be one of source of their income.
Informa said, nearly 19 billion messages sent through chat applications in 2012, whereas the 17.9 billion messages sent through SMS.
This shift is certainly significant impact to the operator, where the SMS to be one of source of their income.
Informa representatives, Pamela Clark said, a number of operators saw decline in revenue of SMS. Setimasi according to research company, Ovum, more than USD23 billion of lost SMS revenue in 2012. Eroded from the charm of the chat application.
Meanwhile, Informa predicts that messages sent through chat applications will grow in the next few years. Projected, nearly 50 billion message will be sent per day using the application in 2014. Whereas the SMS, recorded only 21 billion messages.
Although there are quite significant gaps, but the SMS will continue to be a key player in this sector. "There's a lot of life that still using SMS," said Clark.
He explained that all chat applications running on users who have smartphones. However, many of the consumers who are still using regular cell phones and can not be separated from the SMS feature.
"They do not have a data packet, so SMS is still relied upon as a tool to send a message," he explained.
Although there are quite significant gaps, but the SMS will continue to be a key player in this sector. "There's a lot of life that still using SMS," said Clark.
He explained that all chat applications running on users who have smartphones. However, many of the consumers who are still using regular cell phones and can not be separated from the SMS feature.
"They do not have a data packet, so SMS is still relied upon as a tool to send a message," he explained.
0 comments:
Post a Comment